Ulobby Aps

Development in activities and financial and economic position




In 2022 the macro sentiment changed drastically in Europe. For our target group, the Public Affairs professionals, this resulted in increased political risk and uncertainty. These factors, combined with changed media cycles, are continuing to change the playing field for Public Affairs professionals. In this new environment, corporates, NGOs, and interest organisations have to adapt quickly or risk losing influence. Ulobby is at the forefront of this change. Given the turbulent market conditions 2022, we are satisfied with the operational performance and we find the financial results acceptable. We have executed on our strategy as planned, we are unequivocally the market leader in the Nordics, and we have expanded our client base in new markets in Europe. On the product side, we have again in 2022 invested heavily in innovation as well as built new moats around the company as we move up on the S-curve, serving the bigger and more mature mainstream-market. At the same time the trends around transparency, governance and e-learning have continued to grow and thus we expect to release a new product line to address these demands in 2023.