Internet Intelligence House Nordic A/S

Development in activities and financial conditions




The annual accounts for 2023 have seen a gross profit totaling DKK'000 34,413 compared to DKK'000 28,074 last year. The ordinary result after tax totaled DKK'000 2,713 compared to DKK'000 2,028 the previous year. The Management considers this as satisfactory. In our continued effort during the past years to change our business model from being based solely on time and material to including a Software-as-a-Service (SaaS) model, we have seen improved gross profit in this direction during 2023. This strategic decision is driven by an ambition to profitably scale and improve our services through technological innovation and follow the trend towards companies' desire for a more predictable operational cost of data solutions that support their sales and marketing. As a notable step in this direction, we developed and launched our new AI and SaaS product, "Activate." "Activate" consists of six AI models designed to enable businesses to access and utilize AI technologies within three months. This initiative underpins our position as Denmark's leading data agency. It demonstrates our commitment to bringing cutting-edge solutions to the market that address specific customer needs and accelerate digital transformation. We have had an influx of talented employees in 2023. Our sustainable company culture has ensured we maintain a high level of employee engagement even in times of growth in gifted employees and the first full year with a new CEO. We are grateful for the dedicated work and passion our employees bring to their tasks every day. Furthermore, we have continued investing in developing Robotic Process Automation (RPA), Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM) solutions to automate our internal administrative tasks. This initiative is part of our broader strategy to optimize internal processes, which is essential to support our scaling and growth ambitions. Continuing our focus on data-driven solutions, we have launched "Recapture 2.0", an advanced platform designed to work with anonymized data with a privacy-first approach. This solution directly addresses the growing concerns and demands for data protection, especially in light of GDPR, and reaffirms our commitment to promoting data privacy rights without compromising the value that data can bring to organizations and their commercial operations. Despite challenging economic conditions, we have seen growth in a recession-hit year. This is a testament to the strength of our business model and the relevance of our offering in the market. In addition to our activities in Denmark and the US, we have expanded our engagement in Norway with new clients among leading Norwegian companies, further emphasizing our ambition to be a leading player in the Nordic market. Collectively, these initiatives reflect our strategic focus on innovation, customer centricity, and sustainable growth. With a solid foundation in cutting-edge technologies and a clear vision for the future, we are well-positioned to continue our growth journey and further strengthen our market position.