Cego Holding Aps

Beskrivelse af virksomhedens væsentligste aktiviteter

Primary activitiesCEGO Holding ApS (henceforth: CEGO) develops and operates online casino products, focusing on the Casual Segment. CEGO currently has online casino activities in Denmark and the UK. CEGO operates subject to license requirements and is exposed to competition under local gambling jurisdictions.
​​The purpose of CEGO Holding ApS is to own shares in other companies and businesses related hereto.

Beskrivelse af udviklingen i virksomhedens aktiviteter og økonomiske forhold

Development in activities and financesCEGO is currently present in two markets with its casual online casino offerings. In Denmark, it operates www.spilnu.dk, which has been in operation since the liberalization of the Danish market in 2012. In UK happytiger.co.uk. was launched in 2021.
​​The online casino activities involve the offering of slot machines, Bingo, and Casino, all running on an in-house-built platform. This platform has been optimized to support a continuously strong customer experience in the future and to facilitate commercial initiatives designed for multi-market operations.
​​CEGO's in-house studio has achieved notable success in 2024, having developed and launched 12 distinct in-house slot machines all tailored for casual players.
​​CEGO embarked on international investments in 2020, with plans to sustain and expand these efforts in the foreseeable future. The focus in 2025 will be on leveraging the momentum attained in the UK market and intensifying operational efforts in this region. Concurrently, CEGO aims to uphold its status as the preferred casual iCasino operator in Denmark.
​​Safer Gambling
​CEGO’s primary objective is to offer casual, fun, and entertaining games. We take an active role in creating a healthy environment where players feel safe and well-taken care of. Responsibility in gambling is an inherent part​of our core values and the way we work. All relevant employees receive safer gambling training, and employees with customer contact receive additional training.
​​Responsibility is at the forefront of our employees' minds when creating marketing content, new games, etc. Additionally, the Customer Support Team undergoes specialized training to ensure a high level of attention towards potential adverse gambling behavior and to initiate safer gambling protocols when needed. The Customer Support Team is supervised in safer gambling by both an internal and external psychologist.
​​Being responsible is not a single action or intervention but the sum of a series of initiatives. At CEGO, these initiatives are implemented based on our overall approach, which is to be aware of and understand our players, helping them prevent potential unhealthy gambling patterns. We strive to do so in an incident-based, respectful, and personalized manner. One of the ways we achieve this is through Care Calls to players. We collaborate with external psychologists and support third-party research projects, to increase awareness and responsibility in gambling for the betterment of our players and society.
​​We monitor our players' behavior using software that analyzes Big Data. This information is used in dialogue with​the players to proactively support changes in their behavior if it indicates that their play may be at risk. In addition, we consider the latest research in connection with the ongoing evaluation of our safer gambling framework to improve our processes and support our players in the best possible way.
​​​At CEGO we aim to maintain our collaboration with external experts/organizations and stakeholders, supporting a continuously safe gambling environment for our customers. Overall, CEGO strives to create a safe environment for our players that encourages and enables them to maintain a healthy approach towards gambling.
​​Diversity, recruitment, and employee composition
​The CEGO company culture is rooted in entrepreneurship, agility, a flat hierarchy, and, above all, an openness to new developments, diverse ways of working, and new colleagues. CEGO is dedicated to providing equal opportunities to individuals, irrespective of gender, ethnicity, race, political views, religion, or sexual orientation. We embrace all facets of diversity, recognizing the importance of both the right skillset and mindset. Recruitment and promotion of managers at CEGO are aimed at fostering diversity within the leadership team.
​​Our goal is to become the preferred employer in the IT, gaming, and software sectors in our local market. We focus on attracting talent and providing our colleagues and employees with the best opportunities to ensure a long and rewarding tenure within CEGO.
​​In 2024, the CEGO Group welcomed 18 new employees while 16 employees departed. Of the new joiners, 39% are female. The current gender composition is 73% male and 27% female, with a more balanced distribution in departments other than IT development. The gender composition of the management consists of 75% men and 25% women, while the executive management consists of 57% men and 43% women.
​​The average seniority at CEGO is more than 5 years. We prioritize our employees' well-being, believing that thriving employees enhance our company culture and contribute to the best results for both the individual and the company.
​​CEGO is more than just a workplace; it's a culture. We consider ourselves a family, and we eagerly anticipate welcoming new family members. Social activities, ranging from weekly board game nights to physical workouts and in-house sports tournaments, are integral to our culture. We also prioritize physical and mental well-being by​offering flexible working conditions, easy access to health insurance, free gym access, and more.
​​CEGO upholds and respects internationally recognized labor rights as specified in the International Labor Organization (ILO) core conventions. We comply with all applicable federal, state, and local laws and regulations regarding employer/employee rights and obligations, including the right to freedom of association and collective bargaining. Additionally, we have initiatives that strengthen diversity right from the recruitment process, such as participating in HR fairs, designing inclusive job advertisements, and actively leveraging our employees' networks.
​​Governance
​The CEGO business must always be governed in a legally compliant manner, supporting the optimal protection of​customers and employees within CEGO. Through our robust compliance frameworks, policies, procedures, workflows, and educational programs, we ensure that CEGO's governance and business ethics adhere to the highest standards.
​​ All revenue in CEGO is generated from licensed markets. By operating exclusively in domestically regulated markets, CEGO can guarantee our customers the highest standards of quality in player protection and gambling products, certified in accordance with the license requirements in the applicable jurisdiction.

Beskrivelse af virksomhedens forventede udvikling

OutlookManagement anticipates additional investments in growth during 2025, with an expected profit for the year in the range DKK 0 to 20 million