Development in activities and financial matters
The gross loss for the year totals DKK -1.598.000 against DKK -1.785.000 last year. The results ordinary activities after tax totals DKK -3.932.000 against DKK -4.171.000 last year. Management considers the net loss for the year unsatisfactory.
The result of 2021 has been significantly impacted by the global Corona Pandemic and the subsequent logistics challenges around the world.
Ehubnordic has been impacted by this in several ways, with close-down in Europe limiting the transport of goods to China and close-downs in China limiting the delivery of goods to the China consumers.
The global logistics bottleneck also impacted delivery of goods to China and availability of goods for the Chinese consumer.
So, while E-commerce in China has been periodically good in the period, getting products to China has been significantly impacted.
The lockdown in Europe also meant a limited desire for companies to focus on export, resulting in limited new brands.
Management of the Chinese subsidiary has been difficult as no travel has been allowed, but has been successfully handled remotely, with even hiring of new staff.
The Corona pandemic has given rise to an even higher demand for specific international products, with interest growing for functional food products, quality food products, and health supplements while still maintaining interest for high-end international quality products.
The Danish brand KALOHAS (dried green Kale) is an example of this, where the brand after its introduction in the summer of 2021 has seen significant growth.
29-06-2022