Hobbii A/S

Beskrivelse af virksomhedens væsentligste aktiviteter

Hobbii serves the global knitting and crocheting community by inspiring creativity and selling yarn and related accessories through e-commerce and physical stores in Denmark and Germany.
We develop our yarns and accessories together with producers in Europe, Asia and South America, and send them from our warehouse in Greve to yarn enthusiasts all over the world.

Beskrivelse af udviklingen i virksomhedens aktiviteter og økonomiske forhold

We started the year with a continuation of the supply chain issues, which marked the end of 2023. This led to a slow start to 2024, but towards the end of Q2 we had worked through our supply situation, and we decided to increase focus on revenue growth in the second half of the year. This worked well, leading to fair double-digit revenue growth in H2, and to a 7% annual growth over 2023. Revenue for the year was DKK 627m vs. DKK 586m in 2023.
At the same time as investing in growth, we were able to maintain our total EBITDA in line with 2023, achieving an EBITDA of DKK 53m vs. DKK 54m in 2023. Consequently, our EBITDA-margin decreased from 9.2% in 2023 to 8.4% in 2024.
Entering 2024, we expected revenues between DKK 550m and 650m for the group and between DKK 450m and 550m for the parent company. We ended a bit above for the parent company due to various investments in revenue growth initiatives. On the other hand, we ended up achieving the anticipated EBITDA for the group and for the parent company between DKK 40m and 60m.The management deems the results satisfactory.

Omtale af betydningsfulde hændelser, som er indtruffet efter regnskabsårets afslutning

The new tariffs presented by the US administration on April 2, 2025 including the potential reciprocal measures by other countries and economic regions, are likely to create more challenging market conditions for a company like ours. However, the exact policy changes and their implications are highly uncertain at the time of this report.
No other events have occurred after the balance sheet date which could significantly affect the Group's financial position.

Beskrivelse af virksomhedens forventede udvikling

We expect to continue to grow our top line in 2025, continuing the recent years of growth development. For 2025, we anticipate net revenue between DKK 700m and 750m for the Group and between DKK 550m and 600m for the parent company, Hobbii A/S. We expect EBITDA for the Group and for Hobbii A/S between DKK 40m and 60m reflecting investments in a number of strategic initiatives.