easySure Forsikringsformidler A/S

Beskrivelse af virksomhedens væsentligste aktiviteter

Primary activities
The company's purpose is to engage in insurance brokerage and consultancy services.

Beskrivelse af usædvanlige forhold, der kan have påvirket indregningen eller målingen

Exceptional conditions
During the financial year, the company's management identified that payroll tax and VAT had not been correctly calculated in previous years. The error arose in connection with the calculation of payroll tax and VAT following the joint registration for VAT and payroll tax with jointly taxed companies in April 2021.
Management had, in good faith, sought professional advice in this regard but has, following the identification of the errors, replaced the advisor and revised the calculation and reporting method. The company is also considering pursuing a claim against the former advisor to recover additional costs resulting from the errors.
As the error affects the true and fair view presented in previous annual reports, the correction has been treated as a material prior-period error. The effect of this correction is described on page 20 under accounting policies applied.

Beskrivelse af udviklingen i virksomhedens aktiviteter og økonomiske forhold

Development in activities and financial affairs
The income statement for the period 01.01.24 - 31.12.24 shows a profit/loss of DKK -51,500,110 against DKK -13,473,911 for the period 01.01.23 - 31.12.23. The balance sheet shows equity of DKK 1,732,192.
During the financial year, the company continued its strategic initiative to establish a new insurance brand in the Danish market. An additional DKK 50 million was invested in this effort, primarily in product development, marketing, and the build-up of distribution and business capacity.
Despite the challenges characteristic of a competitive market, the customer portfolio grew significantly, with a net increase of nearly 2,400 customers. This growth reflects a positive reception of the company’s products and market positioning.
As part of its distribution strategy, the company entered into several strategic partnerships with external parties who distribute insurance on behalf of the company. The associated costs of these collaborations were expensed in the financial year.
At the same time, there was a strong focus on cost management, resulting in a significant reduction in the company’s cost base compared to the previous financial year.
The annual result is considered as expected and reflects the planned investment and growth trajectory. Management considers the company to be well-positioned for further scaling and continued growth in the coming year.
Management has received positive commitments from the company’s group of owners, who will support the company’s continued growth and have approved budgets for the coming years.
Management expects to continue investing in business development with an additional double-digit million amount in the next financial year. Plans include expanding strategic partnerships and increasing focus on further cost reductions and efficiency improvements.
At the same time, the company will accelerate the scaling of the business to strengthen its market position and achieve increased portfolio volume.
Information on going concern
The company’s financial position indicates uncertainty regarding its ability to continue as a going concern. However, the company has received a financing commitment from its ownership group to support the implementation of planned activities for the upcoming financial year.
For further details, please refer to Note 1.

Omtale af betydningsfulde hændelser, som er indtruffet efter regnskabsårets afslutning

Subsequent events
No important events have occurred after the end of the financial year.