Swedish Match Denmark A/S

Beskrivelse af virksomhedens væsentligste aktiviteter

Primary activitiesThe company's main activities are production and sale of quality smoke-free nicotine products worldwide with market leading brands.

Beskrivelse af udviklingen i virksomhedens aktiviteter og økonomiske forhold

Development in activities and financesThe company's income statement for 2024 shows a loss of DKK 121.239 thousand, and the company's balance sheet as of 31 December 2024 shows equity of DKK 324,137 thousand.
The result for 2024 includes received dividends from the subsidiary HERMANN KRÜGERS EFTF. A/S of DKK 12,000 thousand compared to DKK 13,000 thousand in 2023. Management has carried out impairment test of the investment in HERMANN KRÜGERS EFTF. A/S. Based on the impairment test, management have decided to write down the investment with DKK 139,515 thousand. For further information of impairment test, please refer to note 1.
Philip Morris International's acquisition of Swedish Match in November 2022 has changed the role of Swedish Match Denmark A/S meaning, among other things, that the company's Danish sales department, as part of the integration into Philip Morris International, has been transferred to Philip Morris ApS as of 1 January 2024. Since then, the company have specialized more in the production of nicotine products, which are sold internally within the group.

Omtale af betydningsfulde hændelser, som er indtruffet efter regnskabsårets afslutning

Events after the balance sheet dateNo events have occurred after the balance sheet date to this date, which would influence the evaluation of
this annual report.

Beskrivelse af virksomhedens forventede udvikling

OutlookA continued positive development in the company's activity is expected, particularly due to a very favorable development in the sales of smoke-free nicotine products in the global market. There is a very large potential of adult smokers who wish to switch to smoke-free nicotine products, including tobacco-free nicotine pouches. The group's nicotine pouches are gaining ground in markets where consumers demand gentle alternatives to the very​harmful tobacco smoke. Philip Morris International's acquisition of Swedish Match in November 2022, and thus significantly larger international distribution, is expected to continue to increase the company's sales, allowing us to increase the number of consumers of Swedish Match's smoke-free nicotine products in both existing and new markets.
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​The positive market outlook also means that production capacity will be further utilized in the coming financial year, focusing on delivering an increasingly refined and broader range that supports both existing and new markets. This places high demands on adaptability, which is supported by skilled employees as well as increased digitalization and automation. Management also expects to hire more employees in 2025, primarily in production.
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​Revenue in 2025 is expected to increase compared to the level of 2024 but remains dependent on developments in both existing and new markets. The profit margin is expected to stabilize at a slightly lower level than historically, due to the company's changed role in the group, a larger share of the production of group products, and the strengthening of the production apparatus with new facilities and competencies that support the future platform.
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