Kilroy International A/S

Nytorv 5, 1450 København K, CVR 10915295
Branche: Rejsebureauers aktiviteter [791100]
Virksomhedsform
Aktieselskab
Etableret
1987
Størrelse
Mellemstore
Ansatte
89
Omsætning
27 MDKK
Bruttofortj.
27 MDKK
Primært resultat (EBIT)
-37.091.000 DKK
Årets resultat
23 MDKK
Egenkapital
40 MDKK
annonce

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Rang Årets resultat

Rang i branche
5/302
"Top 10%"
Rang i Danmark
6.333/357.753
"Top 10%"

Direktion top 3

Claus Hincheli Hejlesen 9CEO

Bestyrelse top 3

Arnar Thorisson 1Bestyrelsesformand
Claus Hincheli Hejlesen 9Bestyrelsesmedlem
Sigurdur Krafn Kiernan 1Bestyrelsesmedlem

Legale ejere top 3

100%Ssts A/S

Tegningsregler

Selskabet tegnes af bestyrelsens formand sammen med et andet bestyrelsesmedlem eller en direktør eller af næstformanden eller den administrerende direktør sammen med 3 bestyrelsesmedlemmer.

Stamoplysninger baseret på CVR

NavnKilroy International A/S
BinavneKilroy Invest A/S, Kilroy Travels International A/S, Scandinavian Student Travel Service A/S, Scandinavian Student Travel Service A/S, Hyy Travel Group Vis mere
CVR10915295
AdresseNytorv 5, 1450 København K
BrancheRejsebureauers aktiviteter [791100]
Etableret01-01-1987 (38 år)
Første regnskabsperiode01-01-1987 til 31-10-1987
VirksomhedsformAktieselskab
Antal ansatte97 (årsværk:91)
ReklamebeskyttelseJa
RevisorGrant Thornton, Godkendt Revisionspartnerselskab siden 14-09-2023
Regnskabsperiode01-01 til 31-12
Selskabskapital18.000.000 DKK
17.839.400 DKK (13-06-2007 - 28-03-2021)
27.839.400 DKK (10-11-2004 - 12-06-2007)
23.450.000 DKK (01-10-1991 - 09-11-2004)
23.090.000 DKK (01-07-1991 - 30-09-1991)
5.070.000 DKK (27-06-1988 - 30-06-1991)
Vedtægter seneste29-03-2021

Medlem af brancherne

Formål

Selskabets formål er at drive rejsebureauvirksomhed og hermed beslægtede aktiviteter.

Regnskab

 202420232022
Valuta/enhed000' DKK000' DKK000' DKK
Omsætning
26.611
-54%
58.121
+17%
49.570
+2%
Bruttofortjeneste
26.611
-54%
58.121
+17%
49.570
-5%
Årets resultat
22.857
-7%
24.518
-40%
40.538
-
Egenkapital
40.305
+133%
17.262
-
-7.024
-
Balance
424.694
+48%
286.098
+29%
222.624
+36%

Ledelsesberetning sammendrag

Ledelsesberetning
Management’s report
Beskrivelse af udviklingen i virksomhedens aktiviteter og økonomiske forhold
The Kilroy Group again delivered a positive result
for 2024. Turnover increased to DKK 1,466 million
from a turnover of DKK 1,447 million in 2023.
Operating profit (EBITDA) was DKK 25 million,
compared with a profit of DKK 44 million in 2023.
The profit before tax (EBT) was DKK 17 million.
The turnover development was modest, but the sales
composition led to a growth in gross profit of 6%.
Compared to 2023, which had extraordinary customer
demand, marketing activities had to be accelerated in
2024, affecting the result negatively. Many new staff
were also taken on board in 2024, and this temporarily
slowed productivity.
Consequently, the financial performance was below the
targets set for 2024.
The Board of Directors noted the result.
The EBITDA development for the Kilroy Group is shown
in the chart below.
Market environment
The year 2024 was the first normal year since the
pandemic. It also revealed the contours of a travel
industry which has undergone consolidation. This, and
new players in the markets, brought competition back in
full measure, requiring the full reinstatement of
marketing activities.
The Group’s turnover per market is illustrated in the
chart to the right.
Distribution
Customer behaviour in planning and making purchases
is increasingly diverse, and we recognise the
importance of providing a wide range of contact and
sales channels for their discretionary use. However,
personalised counselling remains central to our
approach.
The increased use of online meetings has become an
integral part of the Group's distribution strategy.
Nevertheless, we continue to emphasise the value of
physical presence, enabling customers to meet
advisors face-to-face.
In 2024, the Group expanded its portfolio of locations. In
Denmark, Jysk Rejsebureau opened a major new sales
location in the Vesterbro district of Copenhagen, and
BENNS opened its first sales location in the city centre.
In Finland, KILROY and ISIC relocated their Helsinki
location to an area inside Helsinki University. In Iceland,
KILROY also relocated to upgraded premises in
Reykjavik.
M&A and structural changes
Throughout 2024, several merger and acquisition
opportunities were explored. However, except for one,
none were deemed viable.
The Group acquired the MyPlanet brand including its
sales companies in Denmark and Sweden, effective
October 2024. MyPlanet, which originally was sold by
the Kilroy Group in 2005, has since evolved under
different ownership, most recently under the British
luxury & experiential travel group, Travelopia.
The Kilroy Group remains committed to exploring any
such opportunities in businesses and assets that have
the potential to contribute to and increase long-term
growth and profitability.
On the Danish market, the Group now operates four
travel brands: BENNS, Jysk Rejsebureau, KILROY and
MyPlanet. Due to mergers and acquisitions in the past,
the activities of these brands have been embedded in
an illogical legal structure. Effective January 2025, each
brand now operates in separate legal units.

Technology
A condition for the Group’s continued development is
reducing transaction costs so we can focus employees’
time on creating more value for our customers.
Investments in technology, alignment of work
processes and, not least, upgrading employees’
competences are crucial for our long-term success.
All sales units in the Group use the same IT platform,
which paves the way for accelerating and unifying best
practices. Our bespoke software is developed and
maintained in-house to ensure customer centricity, and
to fast-track lead time on critical development tasks.
Our sales platform is integrated with a customer
relationship management (CRM) system and is used
across all sales units within the Group. In 2024, the
sales platform was moved to a cloud version.
For processes where alignment and efficiency exceed
the importance of customer focus and differentiation, it
remains a priority to use commercial mainstream
technology and cloud services in all parts of our
systems infrastructure. This ensures our readiness for
adopting the newest market trends and developments.

Equity
Throughout 2020 and 2021, the pandemic completely
eroded the Group’s equity, including free reserves of
DKK 100 million.
Consequently, it was necessary to re-establish the
equity and liquidity to a level that ensured that the
Group could continue operation. This was completed in
April 2021, and consisted of new capital from all current
owners, subordinated loans from EIFO (Export &
Investment Fund of Denmark) and the majority owner.
To increase financial preparedness, the “package” from
2021 was adjusted at the end of 2024 to the effect that
subordinated loans were extended. Also, additional
subordinated loans from all current owners were
provided in the beginning of 2025.
The management expects to continue the restoration of
equity to the pre-pandemic level by means of earnings
in the coming years.
With the profit from the last three years, the Group has
taken important steps towards this restoration and at
the end of 2024, the equity was DKK 40 million.
The Board proposes that no dividend be paid for 2024.
Future dividends will be proposed according to the
governance associated with the subordinated loans, as
well as the Kilroy Group’s expansion plans,
consolidation, and liquidity requirements.
The development of equity is shown in the chart to the
right.

Shareholder information & annual report
The ownership structure remained unchanged in 2024
as the Danish company, SSTS A/S, holds 100% of the
shares in Kilroy International A/S.
SSTS A/S currently has no other activities than the
ownership of the Kilroy Group. The company is
predominantly owned by a group of Nordic investors
who have, or have had, management positions within
the Group.
Detailed information about the group of owners can be
found in note 17.
The Annual Report of Kilroy International A/S is
included in the Annual Report of SSTS A/S.
The Annual Report of SSTS A/S can be obtained from
SSTS A/S, Nytorv 5, 1450 Copenhagen K, Denmark
Auditing
Grant Thornton is the main auditor of the Group.
Omtale af betydningsfulde hændelser, som er indtruffet efter regnskabsårets afslutning
No significant events have occurred since the balance
sheet date that would affect the assessment of the
Annual Report for 2024.
Guidance for 2025
Most of the Group’s markets have begun the year with
some impact from geopolitical turmoil, but they still
reflect the levels seen at the beginning of 2024.
The budgeted expectation for 2025 is that the Kilroy
Group will generate a profit (EBITDA) in the range of
DKK 25 to DKK 33 million. Despite a reduced demand
for US destinations in the beginning of 2025, it’s the
management’s view that the budgeted goal is
achievable.
The geopolitical situation obviously has the potential to
escalate, with consequences that could materially affect
the 2025 accounts.
Generalforsamlingsdato: 29-04-2025

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