Flhc Aps

Development in activities and financial and economic position




During the year, the group has continued to launch new accessory products, expand its furniture and lighting collection, and introduce new items in the KIDS assortment. The 2020 collections have been very well received and best performing collections to date. The geographical presence has expanded, and the brand is now available with retailers and e-tailers across more than 70 countries around the world. At the same time, the dedicated work with existing partners in key markets, to grow the business, has continued and new branded concept presentations has been established in several key cities. Our Brand has experienced tremendous increase in interest month on month in the year with website traffic growing +80% in the year and our social media community surpassing 1 million followers. Both clear testament that the brand is gaining traction, indicating strong future potential. The year has been impacted by the global Covid-19 pandemic, first in spring with lockdowns and navigating in unprecedented environment, followed by strong and consistent sales growth. In May the group relocated to a new domicile building at Kuglegården, Copenhagen. In June we opened a new 425 m2 Boutique & Showroom showcasing the brand universe with the complete collection of products and opened to the public and integrated with click and collect from the webshop. At the same time, a new dedicated webshop for the US market was launched. New colleagues have joined the team during the year across departments to strengthen the organization and future development of the group. While new suppliers were onboarded, and relationships strengthen with key existing suppliers too. Efforts to further strengthen sustainability across the group has been initiated and will be increasingly more important going forward.