Essencemediacom Denmark A/S

Profit/loss for the year in relation to expected developments The Company’s main business risks relate to the business sector's investments in media, marketing, and creative development activities. Consequently, the development of the Company is dependent on the general financial climate for enterprises in Denmark as well as globally.

The Company's income statement for 2022 shows a profit for the year of TDKK 7,284 as against TDKK 16,128 in 2021. Equity in the Company's balance sheet at 31 December 2022 stood at TDKK 101,563 as against TDKK 94,279 at 31 December 2021. The forecast for 2022 showed a cautious double-digit organic growth rate. The Company’s revenue for the financial year 2022 was TDKK 835,758, which is lower than the expected revenue range from TDKK 850,000 to TDKK 900.000. This represents an increase of 4% from 2021 where the revenue amounted to TDKK 800,960. The year 2022 has been focused on preparing for the global merger with the Company’s WPP sister agency, Essence - alongside with navigating the challenges that the unpredictable economic conditions has brought to the marketing industry in Denmark and the rest of the world. The Company dedicated focus towards implementing a new operating model, building new capabilities within both Analytics & Insights, Addressable Creativity and establishing new areas of responsibility in between the Company on a national level and towards the Nordic and Central sister agencies in the network. The vision for the newly established EssenceMediacom is simlpe: We want to deliver the important discoveries that helps our clients solve problems and grow their business. We call it breakthroughs. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capabilities, built to test, and learn at scale and, crucially, built to evolve together with our clients and people. With this new global vision, the Company have set out to build a new type of agency. An agency that adapts to the fact that the marketing landscape is changing at the speed of algorithms. That consumers don’t respond to static models and traditional advertising. And that relevancy and rest less learning are the new foundation for growth. We are on a journey to become the preferred communications agency in the world.