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Normal A/S
Godthåbsvej 41, 8660 Skanderborg, CVR 34883793
Company type
Limited Corporation
Established
2012
Size
Large
Employees
1,471
Revenue
6,744
MDKK
Gross profit
1,063
MDKK
Operating Profit (EBIT)
363
MDKK
Profit for the year
597
MDKK
Equity
1,574
MDKK
Advertising protection
The company is advertising protected. This means that the information may not be used for marketing purposes. ad
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Rank Profit for the year
Rank in industry
1/4,916
"Top 10%"
Rank in Denmark
252/351,375
"Top 10%"
Top management top 3
| Jesper Nakskov Due 4 | Director |
Board top 3
| Torben Østergaard Mouritsen 11 | Chairman of board |
| Lise Kaae 75 | Boardmember |
| Paul Brian McGreevy 1 | Boardmember |
Legal owners top 3
Rights certificate
Selskabet tegnes af én direktør sammen med ét bestyrelsesmedlem eller af den samlede bestyrelse.
Company information based on CVR
| Name | Normal A/S |
| CVR | 34883793 |
| Address | Godthåbsvej 41, 8660 Skanderborg |
| Industry | Retail sale of cosmetic and toilet articles in specialized stores [477500] |
| Established | 12-12-2012 (11 yr) |
| First financial statement period | 12-12-2012 to 31-12-2013 |
| Company type | Limited Corporation |
| Number of employees | 4,538 (man years:1,999) |
| Advertising protection | Yes |
| Auditor | Ey Godkendt Revisionspartnerselskab since 12-12-2012 |
| Financial statement period | 01-08 to 31-07 |
| Company capital | 533,333 DKK 524,309 DKK (17-11-2015 - 30-11-2015) 500,000 DKK (25-06-2015 - 16-11-2015) 258,824 DKK (01-10-2014 - 24-06-2015) 200,000 DKK (24-06-2014 - 30-09-2014) 198,000 DKK (26-08-2013 - 23-06-2014) |
| Articles of assoc. last | 10-06-2024 |
Member of industries
- Retail sale of cosmetic and toilet articles in specialized storesNACE6 containing 725 comp.
- Retail sale of other goods in specialized storesNACE3 containing 13,238 comp.
- Retail trade, except of motor vehicles and motorcyclesNACE2 containing 37,392 comp.
- Wholesale and retail trade, repair of motor vehicles and motorcyclesNACE1 containing 74,398 comp.
Purpose
Selskabets formål er at drive virksomhed med primært nonfoodvarer, samt virksomhed der står i forbindelse hermed.
Financial Statement
| 2023 | 2022 | 2021 | |
|---|---|---|---|
| Currency/unit | 000' DKK | 000' DKK | 000' DKK |
| Revenue | 6,744,156 +51% | 4,454,027 +50% | 2,961,157 +28% |
| Gross Profit | 1,062,988 +34% | 795,530 +34% | 594,649 +33% |
| Profit for the year | 597,407 +29% | 463,238 +68% | 274,930 +74% |
| Equity | 1,573,559 +56% | 1,005,732 +73% | 581,711 +92% |
| Total Assets | 3,081,401 +45% | 2,118,176 +44% | 1,476,040 +47% |
Mangement review summary
Management's review
| Management review |
Description of significant activities of entity
| NORMAL’s business activities comprise retail trade, primarily within personal care and |
| cosmetics, and are pursued through more than 550 stores across seven markets |
| Denmark, Norway, Sweden, the Netherlands, France, Finland and Portugal. NORMAL |
| also operates a central warehouse located in Jutland, Denmark. |
| Our mission is to make it inexpensive and adventurous to shop branded everyday |
| products and to give our customers a unique shopping experience at everyday low |
| prices every time they visit and shop in our stores. |
| The Normal concept |
| “At Normal, we sell normal |
| products at abnormal prices” |
| NORMAL’s product range comprises well-known brands within categories such as skin |
| care, oral care, shampoo, makeup and cleaning agents, all of which we sell at fixed low |
| prices. But NORMAL is much more than fixed low prices and branded goods. |
| Constant focus is kept on providing unique and exciting shopping experiences to the |
| customers. The stated goal is that it should always be a new and unique shopping |
| experience to visit one of the stores, and therefore the permanent assortment of well- |
| known branded goods is continuously supplemented by new and exciting items, and |
| also new and not yet known brands. The maze-like store set-up invites customers to |
| go treasure hunting and allows the stores to work creatively with all the new products. |
| Employees at NORMAL are met by an informal tone of communication and a wide |
| range of personal responsibility. We meet our colleagues on equal terms, are |
| ambitious and celebrate initiative. Even the initiatives that may not be successful at |
| first. |
| At NORMAL, we believe that tasks and projects are most likely to succeed when solved |
| jointly by committed and devoted parties, each taking ownership of her/his area and |
| being equally responsible for our business. |
| During this financial year NORMAL celebrated its 10th birthday, opened store |
| number 500 and now have more than 10,000 enthusiastic colleagues. Together, we |
| have achieved good results this year, and this is proof of the hard work and efforts |
| contributed by everyone at NORMAL. Despite challenging market conditions, we |
| have worked to limit the impacts of inflation and turbulence on our business and |
| particularly our customers, who have responded with great loyalty and fantastic |
| engagement across all our markets. |
| After 10 years, we are thrilled that our customers continue to value our concept, and |
| our customers’ support has made it possible for NORMAL to be where we are today. |
| We remain curious and work to continuously introduce our concept into new |
| markets, while also developing existing markets that still hold much potential for |
| further expansion. During this financial year we opened 141 new stores, and in the |
| coming year our plan is to open even more. |
| An increasing number of new stores means an equally increasing number of new |
| colleagues. Keeping a constant focus on employee engagement and development |
| therefore remains a crucial point for us, alongside our culture and corporate values |
| that we must protect and preserve as the organization grows. |
| In addition to the general market conditions, logistics has been a challenge for us this |
| year, as we await the commissioning of our new logistics center in Hedensted, |
| Denmark. We are delighted with our new and improved premises that will enable us |
| to offer improved facilities for our colleagues at the warehouse, and to provide |
| better service to our colleagues in the stores. |
| Sustainability is an important topic for us, and we are proud of the initiatives that we |
| have taken, as well as the plans we have going forward. At NORMAL, our approach |
| to sustainability is to do things that work, make a real difference and can be shared |
| across our organization. We are ready to take our share of the responsibility, be |
| part of the solution and are prepared to take the necessary steps towards |
| becoming a more sustainable business. |
| We are satisfied with this year’s financial results, and we have all our fantastic |
| colleagues and customers to thank for that. Looking ahead to next year, we expect |
| to still be facing challenging market conditions, but we also expect to see a |
| significant growth in our revenue, leading to a result in line with this year |
Date of general meeting: 24-11-2023