Cego A/S

Development in activities and financesCEGO is present with its casual online casino in three markets. In Denmark with www.spilnu.dk which has been operating since the liberalization of the Danish market in 2012. In Sweden were www.lyckost.se was launched in 2020, and since 2021 also in the UK market with happytiger.co.uk.

The Online Casino activities involving the offering of slot machines, Bingo and Casino runs on an in-house build platform. The platform has been optimized, supporting a continuously strong costumer experience in the future and commercial initiatives designed to multi-market operations.

The CEGO in-house studio has successfully developed and launched 7 unique in-house slot machines including an update of the popular Bingo games, which are all targeted the casual players. And additional third-party games have been added to the product offering as well.

CEGO’s investments in international activities started in 2020 and will continue to do so in the next coming years. Focus in 2023 is to expand awareness and product offering internationally, targeting the casual segment, and maintain the position as the preferred casual iCasino operator in Denmark.

Responsible Gambling
CEGO’s primary objective is to offer casual, fun, and entertaining games. We take an active role in creating a healthy environment where players feel safe and taken care of. Responsibility in gambling is an inherent part of our core values and the way we work.

All employees receive responsible gambling training, and it is an integrated part of our daily work. All employees have responsibility in mind when creating marketing content, new games, etc. Furthermore, the Customer Support Team receives an extra level of training to ensure a high level of attention towards potential adverse gambling behaviour, and to initiate safer gambling protocols when needed. The Customer support team is, on the area of responsible gambling, supervised by both an internal and external psychologist.

Being responsible is not a single action or intervention, but the sum of a series of initiatives. In CEGO these initiatives are all implemented based on our overall approach which is to be aware of and understand our players to help them prevent potential unhealthy gambling patterns. We strive to do that in an incident based, respectful and personalized approach. One of the ways we do that is to perform Care Calls to players. Our Care Calls are performed by our in-house psychologist or personnel trained by experts in the field of problem gambling. We collaborate with external psychologists and support third party research projects both financially and with our extensive knowledge to increase and create awareness within responsible gambling, for the better sake of our players and the society.

We monitor the behaviour of our players using software which analyses Big Data. We use this information in dialogue with the players to help them to proactively support changes in their behaviour if the behaviour indicates that playing for fun will be at risk. Furthermore, we continuously follow the newest research to update our processes and support our players in the best possible way.

As part of the actions CEGO has planned for in 2023, we wish to expand our collaboration with external experts/organizations and stakeholders supporting a continuously safe gambling environment for our customers.
Overall, CEGO strives to create a safe environment for our players that encourages and enables them to continuously have a healthy approach towards gambling.

Governance
The CEGO business must always be governed in a legally compliant manner, supporting optimal protection of customers and employees within CEGO. With our compliance frameworks, policies, procedures, workflows, and educational programs in place we insure the CEGO’s governance and business ethics is of the highest standard.

All revenue in CEGO comes from licensed markets. Operating only in domestically regulated markets makes CEGO able to ensure our customers the highest standards of quality in player protection and gambling products certified in accordance with the license requirements in the applicable jurisdiction.